When I talk about communications campaigns with other people, I never make it past that conversation without saying: “You can’t approach a communications campaign like you’re throwing spaghetti at the wall.” In other words: plan a campaign from the beginning; create the tactics you’ll use based off of your primary and secondary research.

From a comms campaigning perspective, I’ve dipped my toes in projects like boosting upsells and fundraising from an internal audience to engaging the community for a nonprofit. I’ve not only done this on a bird’s-eye level; I enjoy the nitty-gritty of research, identifying audiences, and developing the proper tactics.

Of course, data from work such as this is proprietary. Therefore, I’ll happily provide a mock communications campaign I researched and wrote.